A fan-powered ecosystem for T20 cricket
theT20cricket.com is a sports technology, league management and advisory platform. We work with cricket associations, league owners, team owners, players, broadcasters, sponsors and ecosystem partners to create T20 competitions designed for today's fan — global, digital and permanently connected — across the full life of a league: fan participation and technology, league design, commercial strategy, structuring and on-ground execution.
Empower the fan. Grow the community. Strengthen the game.
Our objective is not simply to organise more cricket. It is to build T20 leagues that more people want to watch, follow, participate in — and return to, season after season.
Eight jobs. One ecosystem.
Build fan-powered T20 experiences
Participation journeys that bring fans inside leagues, teams and matches — from league-level votes to live fan-powered moments.
Empower cricket associations
Launch new T20 properties, transform existing leagues, and turn under-used infrastructure into earning assets.
Help leagues build audience & value
Grow viewership, strengthen broadcast and sponsorship propositions, open new revenue lines, build demonstrable value.
Help teams build stronger franchises
Genuine fan communities, sharper sponsorship appeal, measurable franchise value and appropriate value-unlocking.
Support players, end to end
League, auction and draft opportunities — plus legacy initiatives and future sports ventures for established and former players.
Grow every format of the game
Fan, commercial and technology models across men's, women's and Masters formats.
Connect the T20 ecosystem
Fans, associations, leagues, teams, players, broadcasters, sponsors and eligible investors — one connected ecosystem.
Power the digital layer
Exclusive worldwide rights to use Lydiaan Protocol for eligible fan participation, governance, rewards, KYC-based access, tokenisation and lifecycle management.
Cricket's most untapped asset: the fan. Bringing its potential into play.
Everything we build begins with the fan — and nothing we build compromises the game. Six principles govern every product, programme and structure we create:
Make cricket more exciting
Technology should deepen the experience of the game, never complicate it.
Make participation meaningful
Fan participation adds a new dimension to the contest while fully respecting the authority of players, officials and the rules of the competition.
Build for continuity
Commercial innovation should make leagues sustainable, repeatable and stronger with every season — not louder for one.
Build trust into the system
Transparency, verification and auditable records are part of the infrastructure from day one — not policies added later.
Obey the laws
Every feature and structure operates within applicable law, cricket regulations, league rules, licensing requirements and integrity standards.
Create value for all
Associations, league owners, team owners, players and fans — the model must create sustainable value for every stakeholder. Collective growth holds the key to the game's future.
Powered exclusively by Lydiaan Protocol
Beneath the cricket sits serious infrastructure. Lydiaan Protocol is a blockchain-based, transparent and scalable digital-asset architecture developed and owned by AGP Webpulse LLC-FZ — a UAE-based software development and digital marketing company of the AGP Group — and licensed exclusively to theT20cricket.com, worldwide, for all cricket-related projects. This infrastructure of fan power exists in one place only.
theT20cricket.com builds the cricket ecosystem.
Lydiaan Protocol provides the digital infrastructure beneath it.
Bring fans closer to the game. Build value for everyone who makes it possible.
theT20cricket.com — a fan-powered ecosystem for T20 cricket, built on Lydiaan Protocol, backed by the AGP Group.