About theT20cricket.com
A fan-powered ecosystem for T20 cricket
theT20cricket.com is a sports technology, league management and advisory platform. We work with cricket associations, league owners, team owners, players, broadcasters, sponsors and ecosystem partners to create T20 competitions designed for today's fan, global, digital and permanently connected, across the full life of a league, from fan participation and technology to league design, commercial strategy, structuring and on ground execution.
Empower the fan. Grow the community. Strengthen the game.
Our objective is not simply to organise more cricket. It is to help build T20 leagues that more people want to watch, follow, participate in and return to season after season.
What we do
Eight jobs. One ecosystem.
Build fan-powered T20 experiences
Design innovative participation journeys that bring fans closer to the teams, leagues and matches they care about.
Empower cricket associations
Help associations launch new T20 properties, transform existing leagues and make better use of their cricketing infrastructure.
Help leagues build audience and value
Support league owners in growing viewership, strengthening sponsorship and broadcast propositions, creating new revenue and long-term league value.
Help teams build stronger franchises
Enable team owners to create deeper fan communities, strengthen sponsorship appeal, build measurable franchise value and explore value-unlocking opportunities.
Support players throughout their journey
Connect players with league, auction and draft opportunities; help established and former players explore legacy initiatives and future sports ventures.
Support men's, women's and Masters cricket
Develop fan, commercial and technology models designed to attract stronger audiences and sustainable revenues across T20 formats.
Connect the T20 ecosystem
Bring fans, associations, leagues, teams, players, broadcasters, sponsors and eligible investors together within one connected ecosystem.
Power the digital layer
Use Lydiaan Protocol as the underlying infrastructure for eligible fan participation, governance, rewards, KYC-based access, tokenisation and lifecycle management.
Our philosophy
Fan first. Cricket always.
Everything we build begins with the fan, but the integrity of cricket remains fundamental.
01. Make cricket more exciting
Our technology foundation
Powered by Lydiaan Protocol
theT20cricket.com is the exclusive licence holder of Lydiaan Protocol for T20 cricket leagues. Lydiaan Protocol is developed by AGP Webpulse LLC, an AGP Group company.
Underlying digital infrastructure capable of supporting eligible:
- Fan participation
- Fan rewards and benefits
- Governance and voting
- KYC-based access
- Digital records
- Tokenisation
- Ownership and investment structures
- Distribution and lifecycle management
theT20cricket.com builds the cricket ecosystem. Lydiaan provides the digital infrastructure beneath it.
Our purpose
Bring fans closer to the game. Build value for everyone who makes it possible.
theT20cricket.com — a fan-powered ecosystem for T20 cricket, built on Lydiaan Protocol, backed by the AGP Group.
