theT20cricket.com for cricket associations

You may alreadyhave the cricket.We help build theaudience andbusiness around it.

Organising cricket is one task. Building a successful cricket property is another.

A cricket association can have the grounds, players, production, fixtures and administrative capability to stage a tournament, and still struggle to create a league that people want to watch repeatedly. That is the central challenge.

Submit Interest Power your League

The challenges many cricket associations face

A season can finish without creating amore valuable asset.

SYMPTOM 01
Limited digital viewership
Matches may be professionally produced and streamed, yet fail to develop a regular viewing audience. Without a reason to return, viewers remain occasional rather than committed.
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SYMPTOM 02
Empty or underused stadiums
Low attendance weakens atmosphere, diminishes the live experience and creates a less compelling picture for broadcasters and sponsors.
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SYMPTOM 03
Weak fan following
New or lesser known teams and players begin without an established fan base. Without emotional connection, a fixture rarely becomes a rivalry or a team a lasting franchise.
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SYMPTOM 04
Difficult broadcast economics
Broadcast rights become valuable when there is a demonstrable audience. Without consistent viewership, leagues struggle to secure attractive media and digital distribution terms.
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SYMPTOM 05
Limited sponsor appetite
Sponsors follow attention: reach, engagement, measurable audiences and ways to interact with consumers. A league without an engaged fan base has fewer commercial assets to offer.
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SYMPTOM 06
High operating costs
Players, venues, production, logistics, administration and marketing all require investment before the audience economics are established. Early seasons are particularly challenging.
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SYMPTOM 07
Stagnant team and league value
Without growing fan communities, media reach and commercial revenues, team and league valuations struggle to build momentum.
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SYMPTOM 08
Continuity risk
Launching Season One is difficult. Making Season Two larger, better watched and commercially stronger is the real test. Momentum must carry from one season into the next.
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SYMPTOM 09
Integrity and transparency
Opaque processes damage trust among fans, owners, investors, sponsors and governing bodies. Structured governance and auditable processes should be built in from the beginning.
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The cricket was never the problem.The missing piece is the audience and the economy around it.

If you recognised three or more of these, keep scrolling.

Our starting question

The traditional sequence builds the fan last

TEAMS
PLAYERS
FIXTURES
BROADCASTER
SPONSORS
Find the fans

The one person the entire economy depends on comes last.

theT20cricket.com starts somewhere else.

Why will a fan care about this league?

Why will someone in another city, another country, another time zone choose this competition?
Why will they select a team?
Why will they watch again tomorrow?
Why will they remain connected after the final match?

Answer those questions well and the commercial conversation begins to change.

An end to end solution for cricket associations

From idea to first ball. From first season to the next.

Twelve stages, one partner, covering fan participation, league design, technology, broadcasting, sponsorship, commercial structuring and execution.

PHASE I

Get it right on paper

STEP 01
Fit assessment
Assess the location, cricket infrastructure, venues, calendar windows, operating environment and relevant regulatory position.
Is there a viable foundation on which to build?
STEP 02
League concept
Define the competition format, positioning, target audience and commercial objective: franchise T20, Masters and Legends, women's competition, international club style format, overseas editions or transformation of an existing league.
STEP 03
Structuring
Develop the appropriate commercial, ownership, jurisdictional, licensing and custody framework where required. Build the right structure before significant capital and operating commitments are made.

PHASE II

Build the engine

STEP 04
Build the fan economy
Design how fans will join the league, choose teams, participate, stay engaged, interact during matches, receive eligible benefits, return for the next match and remain connected across seasons.
The fan should be built into the league model, not added after the fixtures are announced.
STEP 05
Technology
Configure the relevant theT20cricket.com technology infrastructure, supported where applicable by Lydiaan Protocol, for eligible fan participation, digital engagement, governance, records, rewards and other digital structures.
STEP 06
League & team architecture
Define the number and identity of teams, franchise structure, ownership architecture, player pool, draft or auction system, competition rules, fan participation framework and commercial rights. The teams themselves become valuable building blocks of the league.

The fan should be built into the league model, not added after the fixtures are announced.

PHASE III

Build the business

STEP 07
Build a strong broadcast proposition
Do not begin the media conversation with cricket alone. Begin it with cricket plus an emerging audience, built around the league and its teams ahead of and during the season.
Not simply find a broadcaster. Build a league a broadcaster wants to carry.
STEP 08
Sponsorship strategy
Create both traditional and new fan powered commercial inventory: league, team and match sponsorship, digital fan participation, fan powered moments, rewards, voting, content, hospitality, merchandise, fan zones and data led activations.
Give sponsors more than visibility. Give them participation.
STEP 09
Build demand before the first ball
Where appropriate, eligible league memberships, team memberships, fan programmes and tickets can begin building communities before the tournament starts, so the opening match arrives with an identifiable audience already forming.
Don't wait for Match One to start looking for fans.

Not simply find a broadcaster. Build a league a broadcaster wants to carry.

PHASE IV

Deliver, compound, realise

STEP 10
Launch & operations
Move from planning to execution, across technology, commercial preparation, league management and on ground coordination.
STEP 11
Compound
Use accumulated fan data, commercial history, media reach, sponsorship performance and franchise development to make each season stronger. Then explore additional editions, overseas seasons, international competitions, new teams, women's properties, Masters formats and new commercial structures.
Not repeat the league. Compound its value.
STEP 12
Liquidity & value realisation
Where legally permitted, theT20cricket.com and Lydiaan Protocol can support eligible league and team owners in exploring ownership transfers, fractional participation and other structured value realisation opportunities, to bring in new investors, partially realise value, fund expansion, restructure ownership or create liquidity around eligible interests.

Not repeat the league. Compound its value.

From first conversation to first season

Five phases.

Map venues, infrastructure, calendar windows, local operating environment and regulatory position.
Output: Go / No-Go
Establish the commercial structure, jurisdictional framework, licensing pathway, custody arrangements and partnership terms.
Configure technology, league format, team structure, squad model, fan model, broadcast and sponsorship strategy, and pre launch fan acquisition.
Launch the first competition in the selected format. Where appropriate, design the women's property alongside it from the beginning.
Take what worked in Season One and make Season Two stronger: more competitions, overseas hosting, more teams, new sponsors, broadcast reach, investment structures, ownership liquidity, international editions.

The first season starts the league. The seasons that follow build the asset.

Transform the destination into "The Cricket Land"

What may be missing is the business architecture that connects them.

STADIUMS. TRAINING GROUNDS. HOTELS. BROADCAST FACILITIES. A CRICKET BOARD. A CALENDAR WINDOW.

Working with theT20cricket.com, an association can explore transforming its existing sporting infrastructure into a broader T20 cricket destination economy. "The Cricket Land" is used here as a working concept for this model rather than necessarily as a separate consumer facing brand.

A darkened stadium joined by a green trail of light to a floodlit ground, a plane overhead.

Stadiums, practice grounds, hotels, broadcast facilities, local logistics and operational support as a complete host solution for leagues requiring an overseas or neutral season.

The partnership model