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Four opportunities an association can cash in

Opportunities

Ways to use it

  • Stadiums. Training grounds. Broadcast facilities. A governing body. A calendar window. Much of what an international T20 destination requires is already standing — often idle for most of the year.What's missing is the transparent, technology-based business architecture that connects it.Working with theT20cricket.com, an association can explore transforming existing sporting infrastructure into a broader T20 cricket destination economy.Invite leagues that require:Overseas seasonsNeutral venuesWarm-weather windowsDestination editionsInfrastructure that sits idle becomes infrastructure that earns.
  • Invite established T20 leagues to stage overseas editions, special seasons, exhibition competitions, international rounds and pre- or off-season properties in your destination — world-class cricket, global audiences and international commerce on grounds you already own.
  • Develop properties that carry the destination's own identity — a Masters Series, a professional franchise league, a women's league, an international Super League-style competition — assets whose value belongs to the association and compounds season after season.From hosting cricket to owning high-value cricket properties.
  • Run the fan-powered model across everything the association hosts or creates. Participation, memberships, team communities and eligible rewards form the audience layer that makes both the infrastructure and the leagues commercially stronger.Infrastructure hosts the cricket. Fans create the economy around it.