Build the fan base. Build the business.Build the franchise value.
Global fan development
Your team should not be limited by geography. Build a fan base beyond the city, country or league in which you play, and connect with cricket audiences across international markets.
Team fan programmes
Structured programmes around your team: memberships, privileges, exclusive content, digital experiences, recognition, events, merchandise, rewards and player interactions. Turn casual followers into a community with a reason to stay.
Fan powered match participation
Give eligible supporters a more meaningful role in approved fan powered match experiences, in predefined moments and activities linked to the match, subject to competition rules. A more involved fan is a more committed fan.
Greater sponsorship value
A strong Fanly gives sponsors access to an active community rather than a logo placement: fan activations, digital campaigns, match participation, rewards, content, events, merchandise, data led engagement. From exposure to participation.
Build and demonstrate team value
Fan growth, engagement, commercial revenue, digital reach, sponsorship strength and recurring participation all contribute to a team's long term commercial story. We help owners build clearer visibility around these drivers.
Capital for growth
Where legally permitted, explore structured funding through Lydiaan Protocol for working capital, team expansion, player development, academies, training facilities, sports infrastructure, international expansion and new sporting ventures.
Fractional participation
Where permitted under applicable law, eligible ownership or economic interests in a team may be structured digitally through Lydiaan Protocol, bringing eligible investors and supporters closer to the franchise's economic journey. Subject to regulatory, licensing and eligibility requirements.
More leagues. More markets. More opportunities.
Registered teams can explore participation in eligible theT20cricket.com powered leagues, international editions and Super League style formats: more cricket, more audiences and more markets.
Your team may begin in one city. Its future does not have to end there.
B. Unlock value — turn performance into an investable asset
Move sponsorship from exposure to participation.
Every season, fan growth, Fanly participation, viewership, sponsorship and commercial data support an on chain, data backed valuation report.
Don't wait for a distressed sale to discover what your team is worth.
C. Raise capital — fund operations and growth
Through Lydiaan Protocol and appropriate partners, eligible team owners can explore structured digital asset solutions for:
Working capital & operations
Player acquisition & development
Academies & training facilities
Sports infrastructure
New leagues & expansion
International expansion
Marketing, content & brand
New sporting ventures
Raise capital not only to keep the team running — but to build what comes after this season.
All funding and investment structures remain subject to applicable laws, licensing and eligibility requirements.